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"If we're going to make these vehicles successful, especially after government incentives go away, we're going to have make them affordable, " said company spokesman John Hanson.
FORBES
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After company founder John Hanson died in 1996, Winnebago shed ancillary businesses such as a European commercial distribution division and began to concentrate on one thing: building big honkin' motor homes.
FORBES: Consumer Durables
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John Hanson is one rancher who received help.
ECONOMIST: Can the rules be bent just enough to keep them alive?