abstract:John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new interests and demands. A best-selling author, journalist, speaker and corporate consultant, he serves as executive chairman of Burson Marsteller’s BAV Consulting, a global consultancy that advises corporations, nongovernmental organizations and governments on how to increase their value by strengthening their brands.
These points rang home during the opening keynote by JohnGerzema, author of the book Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell and Live.