"This is long overdue, " says industry consultant John Casesa, managing director of Casesa Strategic Partners, and a former Wall Street analyst.

FORBES: Chrysler: Dealers' Turn For Pain

In November Schwartz hired veteran automotive analyst John Casesa, formerly of Merrill Lynch, as senior managing director of investment banking and capital markets.

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While Lincoln and Mercury finally have new products in the pipeline, they're mostly dressed-up versions of mass-market Fords, says Merrill Lynch analyst John Casesa.

FORBES: Magazine Article