John Battelle: founder and CEO of Federated Media publishing.
约翰·巴特勒：美国联邦多媒体出版社创始人兼首席执行官。
One other key concept is that it’s the data that provides what John Battelle and I are calling “points of control” in the future Internet operating system.
另一个关键理念则是 John Battelle和我所说的，数据将在未来的互联网操作系统中所提供的“控制点”（points of control）。
Like Ms Armstrong, he farms out advertising sales and administration to a firm called FM, launched last year by John Battelle, who once ran magazines such as Wired and the Industry Standard.
和阿姆斯特朗女士一样，马力克把博客的广告销售和管理工作交给了一家叫做FM的公司。 FM公司是去年刚刚成立的，其创立者约翰.巴特勒曾经营过《有线》和《工业标准》杂志。
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