"The good news for customers is that they not only have more choice, but they have faster access to Ford's latest and greatest in fuel-saving technologies and vehicles, " said JoeBakaj, Ford vice president of Powertrain Engineering.
JoeBakaj, an engineer at Ford, says that even American buyers of the company's F-150 pickups, who would normally scoff at anything with less than a V8 engine, are switching to a new V6 version that performs at least as well but drinks less fuel.