However, Jingdong has also started a similar platform business.

不过，京东也已推出一种类似的平台业务。

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Kang Jingdong, an analyst with Cinda Securities, said the outlook for acquisitions like this one was not bright for the industry.

信达证券分析员康敬东说，这次收购对于本行业来说前景并不乐观。

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Chinese police last month detained four people suspected of trying to obtain consumer data from e-commerce site 360buy.com, which is operated by Beijing Jingdong Century Trading Co.

WSJ: Chinese Online Retailer Yihaodian Probes Possible Security Breach

Although Amazon has run an e-commerce operation in China for years, it has failed to build up a significant market share as local competitors such as Alibaba Group Holdings Ltd. and Beijing Jingdong Century Trading Co. have pressed to attract new customers.

WSJ: Amazon Adds China Apps Store

That could make it difficult for the chain to differentiate itself from other online rivals in the already crowded space in China, where it would have to compete with the likes of global names Walmart (NYSE: WMT) and local giants like Jingdong .

FORBES: Costco, Macy's Eye China E-Commerce