...理想的品牌 吉姆·施滕格尔（Jim Stengel）这个名字可以与他帮助树立的宝洁品牌划上等号——其中包括帮宝适（Pampers）婴儿纸尿裤和吉夫（Jif）花生酱。
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jim stengel
吉姆·斯坦格尔
以上为机器翻译结果，长、整句建议使用 人工翻译 。
"Anything short of, 'We are giving a product, we are giving cash, over and out, ' gets into a gray area, " says marketing consultant Jim Stengel.
WSJ: Cause-Related Marketing Requires Care
In his new book Grow, Jim Stengel profiles the characteristics of companies whose long-term success has been based on their commitment to a purpose and set of ideals beyond making money.
FORBES: 4 Leadership Lessons From The 2012 Ryder Cup
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