Items (supposedly) touched by Jesus often are first class.
FORBES: Magazine Article
Piety wasn't exactly evident in Jesus Jeans's first ad campaign in the 1970s, under different ownership.
WSJ: If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker
BasicNet first applied for a "Jesus" trademark registration in the U.S. in 1999, but it took another eight years for the trademark office to grant it.
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