This CD, best considered a vital companion to Piano Starts Here and other well-known titles, offers a clue: God Is in the House was recorded in 1940 and '41 by JerryNewman, a student at Columbia University who was obsessed with Tatum and would follow him around, recording whatever he could.
Like Paul Newman, and ice-cream makers Ben Cohen and Jerry Greenfield, the founders of Give Something Back, Michael Hannigan and Sean Marx, have figured out that charity can be an effective marketing tool.