"We can't just do me-too products," says Jemal.

杰迈尔说：“我们生产产品不能跟着别人跑。”

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Forty-year-old Jemal Mohammed owns a five-acre, hillside farm outside the tiny hamlet of Fontanina in the Welo region of Ethiopia's northern highlands.

在埃塞俄比亚北部高原威洛地区的Fontanina小村庄外，四十岁的杰马尔·默罕默德（Jemal Mohammed）有一个占地五英亩的山坡农场。

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To reach his goal of $1 billion in sales by 2005, Haier's sales manager in America Michael Jemal says, "we need core products to attain mass retail presence."

为了在2005年实现年销售额10亿美元的目标，海尔在美国的销售经理迈克·杰迈尔说：“我们需要一些核心产品来实现大批量的零售。”

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"Colorectal cancer screening saves lives because it detects cancer at early stages when treatment is more effective, and it also removes precancerous lesions, " said Jemal.

CNN: Cancer death rate dropped nearly 20 percent in 15 years

Two global appliance makers have since approached Jemal, Haier's New York connection, to see if Haier will make its popular new compact chest freezer for their brands.

FORBES: The Challenge From China

"We're looking to build a brand, " says Jemal, 36.

FORBES: The Challenge From China