Jeff Walker calls it the most important thing you can learn how to do.

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Ray has had the good fortune to work with stellar clients such as New York Times Best-selling authors Tony Robbins, Jack Canfield and Mark Victor Hansen (creators of Chicken Soup for the Soul), Joel Comm (author of Twitter Power and The Adsense Code), as well as Armand Morin, Alex Mandossian, Jeff Walker, and many others.

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Walker has confirmed that that he will be keeping the current backroom staff of Jim Grattan, Jeff Montgomery and David Dorrian.

BBC: Walker named new Ballymena boss