Former PeaceCorpsvolunteerJeffRoseheads the Full Belly Project. HesaysavillageinMalawiuseda single shellerto process thirtytons ofpeanuts over twomonths.
So from 1998 to 1999, Ludacris recorded and independently released his debut album, Incognegro, launching his own label, Disturbing Tha Peace, with his managers Chaka Zulu and Jeff Dixon.