Thisis just a small example of what Jeff Howe calls "crowdsourcing" : using an enthusiastic community to provide material for websites or solve problems.

这不过是Jeff Howe所谓“众包”的一个小小实例：利用热心群体为网站提供素材或解决难题。

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The concept of crowdsourcing first gained widespread attention in an article written in 2006 by Jeff Howe for Wired Magazine.

FORBES: The Rise of Crime-Sourcing

Inevitably, perhaps, when you are crowd-sourcing a magazine, one of the crowd suggested Jeff Howe, who is credited with inventing the term.

FORBES: More Names You Need To Know in 2011: Crowd-Sourcing Forbes Magazine

By Kathryn Fernholz, Jeff Howe, Steve Bratkovich and Jim Bowyer.

ECONOMIST: Sources and acknowledgments