But as my FORBES colleague Jeff Bercovici pointed out right after the earnings call, Facebook is rolling the dice in a big way with its push into Sponsored Stories.
In fact, so closely are growth and emissions linked that one commentator, Forbes' Jeff McMahon, has a post up whose title suggests we could use emissions as an indicator of economic activity.
Incredibly, my Forbes colleague Jeff Bercovici has been in touch over email with one of the crewmen, Russell Macomber, who has managed to post updates to his Facebook account while under detention.