American Expedition Vehicles, which outfitted Mr. McConnell's Jeep, is trying to carve out a middle ground between the very expensive, high-concept restorations that ICON offers and the low end of the SUV customizing market represented by dozens of companies that sell kits for do-it-yourselfers to jack up the suspensions of their Jeep Wranglers.
WSJ: SUVs for the Rich Who Like Getting Filthy