New Ning CEOJason Rosenthalsays the goalis to "build thebestservicefor the mostactivegroupofusers." Not the most users, as oncewas the goal, but the users willing topay.
In the past these website creators have been using advertising to generate revenue but many of them wanted to charge for premium content and features, says Ning CEO JasonRosenthal.
Ning, a Silicon Valley start-up, plans to almost double its mobile development staff to 17 to work on a hybrid instant-message and social network it launched in February, said Chief Executive JasonRosenthal.