The companymanagement is combinedJapanandUSADevelopedcountries management method and is the first company to performAutoIndustryHighestStandard?ISO/TS16949:2002 Quality Management System.
By the late 1970s the roles had been reversed: Japan was producing the quality stuff while America's car industry was in crisis and its standard-bearers of quality were Coca-Cola and McDonald's.
For Toshiba and allies Time Warner, Hollywood studio MCA, France's Thomson Consumer Electronics and Japan's Matsushita Electric, Hitachi and Pioneer, the immediate challenge is to make sure SD becomes the industrystandard.