The "Adam and Jane" advertising campaign for telecoms company BT, for example, invited viewers to decide the fate of their eponymous fictional couple.

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Waiting in the wings, meanwhile, with gentlemanly patience, is Martin as Adam, an architect hired to make Jane's kitchen even bigger and more beautiful.

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Tries by Quade Cooper and Adam Ashley-Cooper put Australia in front but Jimmy Cowan and Corey Jane replied to give the All Blacks a 17-12 half-time lead.

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