It has taken on some big-name sports presenters including JakeHumphrey, who led the BBC's Formula One coverage, and Clare Balding who presented horse racing and Olympics coverage for the BBC.
The judging panel is chaired by BBC Sport's John Inverdale and also includes JakeHumphrey, Blue Peter presenter Helen Skelton, Sportsround presenter Ore Oduba, previous Young Sports Personality of the Year winners Amy Spencer and Harry Aikines-Aryeetey, two representatives from BBC Sports Personality of the Year and two representatives from the Youth Sport Trust.