Indeed, K-J relies on widespread brand recognition. (Jackson filed a losing lawsuit against Gallo for mimicking K-J's label with its cheaper Turning Leaf line.) But Jackson believes that wine is sold differently from other consumer products: K-J eschews most advertising--it focuses instead on the point of sale in restaurants and retailers.

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Baddeley's compatriot Jason Day was tied for ninth on 281 in a group including South Korean veteran K.J.

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He left a wife and one son and worked at J K Schofield and Company in Bury.

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