The "South BankShow" has for yearsbeen almost the only seriousregularcultureprogrammeonITV, Britain'smaincommercialbroadcaster, the intellectualconscienceofanincreasinglytackynetwork.
It recommended a separate ITV licence for Wales be created, with a looser relationship with the ITVnetwork along similar lines to Ulster and Scottish Television.
In 1955, Croft joined the newly launched ITVnetwork, landing a job as head of scripts in the light entertainment department at Associated Rediffusion, which then held the franchise for the London area.
This probably shouldn't come as a huge surprise, but British television networkITV has responded to the rumor that Apple plans to rename the Apple TV as... iTV.