It's a very tempting view to think, what makes life worth having and the only thing worth having for its own sake, is having pleasure and avoiding pain.

它也是一种很有诱惑力的观点，什么让生命值得拥有，而唯一,因其自身品质值得拥有的东西，就是享受快乐，避免痛苦。

耶鲁公开课 - 死亡课程节选

Look, its tempting, especially for economists, to believe that given the right incentives anyone or any institution can perform satisfactorily.

FORBES: Worst Institution in the World Continues to To Spread Human Misery; Ryan Avent Shocked

Under Mayor Bloomberg New York has managed to raise its tech profile, tempting some risky writers to muse that the Big Apple could eclipse Silicon Valley.

FORBES: After Tech Boost, Design Begins to Pique Interest in New York

The market is tempting in its potential.

ECONOMIST: Premium market