House of Fraser also announced it had agreed a deal with Barclaycard to manage its financial services division, which includes its store card.

BBC: NEWS | Business | Sales boost for House of Fraser

Competitors responded with a paper version and a cheaper base price, although GED Testing Service said its price includes services the other two test makers don't.

WSJ: Some states dropping GED as test price spikes

That includes new branding to clearly define its two services: Cleaning and Errands.

FORBES: Errand Service Exec Launches In San Diego, Revamps Design