This two-fold maneuver had mixed results: the new name was successful and its friendly logo became instantly pronounceable and familiar all around the world, but Zenith never regained its past glory.

这种双重调整收到了多重结果：新名称被证明是成功的，新的更显友好的图形标志也立刻被人们所记住，并为全世界所熟知；但Zenith再未能恢复往日的荣光。

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In its pitch to investors, Jiayuan also noted that its brand name and logo, Shiji Jiayuan, is the most well-known and trusted online dating brand in China.

在向投资者进行推介的时候，世纪佳缘公司也指出，其品牌名称和商标“世纪佳缘”是中国最知名且最值得信赖的网络婚恋交友品牌。

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In the name of more luxury boxes, and greater presence for the Jets, the teams agreed to share the new stadium with its eventual corporate logo.

以豪华的名义，以及更好地代表喷气机队，两军协议，一起分享这个用了最后确立的企业标志的新体育馆。

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Faulkner says rebranding may be needed. "There are serious doubts about whether BP can retain its logo and its brand name in the way it has."

VOA: standard.2010.07.27

True to the Disney model, Lego is also starting to aggressively license its name and logo to third parties.

FORBES: Primary colors

In 1995 the company adopted the LG name and its smiley face logo.

FORBES: Branding a New LG

It decides to drop "group" from its name and sell its red umbrella logo back to Travelers.

FORBES: Magazine Article