In the past 10 years, McDonald's has saved 150, 000 tons in packaging by reducing the thickness and size of items such as sundae cups and napkins, and by converting to thinner, lighter and more efficient bags, trays and sandwich wraps.
Yet the nature of m-commerce transactions, most relatively small in size and concentrated on items that are time- or location-sensitive, will limit the overall size of the m-commerce market.
