When you attend an event like ITB Berlin, you appreciate first-hand the competition out there among destinations.

当你参加像柏林国际旅游展的这类展会时，你会直接感受到各个旅游目的地的竞争氛围。

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The Singapore Tourism Board (STB) officially unveiled their new brand and digital strategy - YourSingapore - at ITB Berlin this week, and already the blogosphere is abuzz with chatter.

在上周的柏林国际旅游展(itb)上，新加坡旅游局正式地推出他们的新品牌和电子营销策略——YourSingapore，而这一消息早已在博客圈里引起激烈的讨论。

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