The farmers themselves pay to keep it running. Their new irrigation method has cut water usage by half.

VOA: standard.2009.12.10

Rather, they see their task as managing spectrum so that it usage remains as efficient as technology allows.

ECONOMIST: Spectrum policy

It divides usage models into more or less "watch video, " "watch HD video, " "edit HD video" and "play HD games, " and it involves training sales people to derive a buyer's usage level with an appropriate question (what do you want to do with it?) and steer him or her toward a specific system.

FORBES: Sometimes all it takes is common sense.

Instead, it manages usage rights and pays photographers royalties of up to 40% of the take.

FORBES: Snap Decisions