If what you're saying is not compelling, it could backfire.

如果你说的话本身就不具可信性，就只能适得其反了。

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Houston, of the University of Minnesota, says too much advertising aimed at fliers "could certainly backfire," but it is unclear whether an airline's image would suffer.

“传单上过多的广告“肯定会适得其反”，但目前还不清楚这是否会使航空公司的形象受到影响。”美国明尼苏达大学，休斯敦说。

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Research also suggests that skipping breakfast could backfire on anyone who's doing it to stay, or become, slim.

研究还显示，不吃早餐会给那些企图减肥的人获得适得其反的效果。

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While the pragmatic approach to internationalism may yield short-term gains, it could backfire in the long run.

CNN: Is Hong Kong Open Only for Business?

Even if Latinos succeed in making their point about this one director and this one movie, it could backfire.

CNN: Latino should have played lead in 'Argo'

This has worked so far, but it could backfire if Burberry comes to be seen as more common than chic.

ECONOMIST: Face value