If what you're saying is not compelling, it could backfire.

如果你说的话本身就不具可信性，就只能适得其反了。

youdao

While the pragmatic approach to internationalism may yield short-term gains, it could backfire in the long run.

CNN: Is Hong Kong Open Only for Business?

Even if Latinos succeed in making their point about this one director and this one movie, it could backfire.

CNN: Latino should have played lead in 'Argo'

This has worked so far, but it could backfire if Burberry comes to be seen as more common than chic.

ECONOMIST: Face value