The Moving Picture Experts Group (MPEG) has met to issueadraft international standard of a new video-compression format that is twice as efficient as current standards.
The meeting, held in Stockholm July 16-20, gathered almost 450 people from 26 countries representing the telecoms, computer, TV and consumer electronics industries to approve and issueadraft standard for High Efficiency Video Coding (HEVC).
Hardy said he believed the draft became an issue when a media consultant or a political operative dropped the buzzword in a focus group and saw a big reaction.