Mr Ishikawa's spheres, by contrast, can be wafted along tubes on a cushion of gas.

ECONOMIST: Semiconductors

Quail Hollow champion Rickie Fowler also shot 69 to be third on five-under 211, one ahead of Woods, while Japan's Ryo Ishikawa was tied for fifth on 213 with Sweden's Henrik Stenson and American Jonathan Byrd.

CNN: Late lapses cost Tiger at Memorial

Justin "golf gives me a mental release" Timberlake has done his bit here and sites like OriginalPenguin.com and TrendyGolf.com are certainly the way forward, but Japan's Ryo Ishikawa (sponsored by Yonex) is shaping up to be golf's first proper style icon.

WSJ: Tina Gaudoin on Style: Golf Fashion