Ensure that your mobile phone is turned off throughout the flight and all other electronic equipment is off for take off.

保证你的手机在飞行过程中处于关闭状态，其他的一切电子用品在起飞前必须关闭。

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And we're not just talking apps here, which only hit a small segment of your customers, but an easy-to-navigate site that is built for mobile.

我们这里谈及的不仅是应用程序，因为这只占你客户中的一小部分。我们主要对如何建立专为手机而设的简单易用的网站进行讨论。

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Certainly, you can easily imagine scenarios in which you can customize the user experience for the mobile device that is viewing your site. The result is a more natural experience for the user.

当然，您也可以轻松地构想一些场景，在其中您可以为浏览您网站的移动设备定制用户体验，为用户生成一种更自然的体验。

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Consider for a moment that your bank is participating in the mobile app ecosystem.

FORBES: Show me your mobile, I'll show you who you are

Knowing that your audience is increasingly accessing content via mobile phones and tablets creates a key challenge for brands in determining the optimal length of the content.

FORBES: How To Create Breakthrough Branded Web Content