The video on demand businessis something they should stay away from and instead focus on everything they are good at, since they have an application platform and a burgeoning ad sales business, they could utilize this by offering cable operators and telcos a piece of the pie against a well defined TV interface with social interaction.
Perhaps because the U.S. is a country which places less emphasis on big government and more onbusiness the U.S. legation is a relatively small affair, tucked awayon the 4th floor of a non-descript building in Perth.