A goodlogoisnot onlyan immaterialassetforan enterprise, but also it has an irremovable significance in the mindsofconsumers. Therefore it has definite value for itsown sake.
So if it's true that Banksy's irremovable mask is part of the intrigue drawing the unwitting to his film, since "everyone loves that one of the most famous people in the world doesn't want you to know who he is, " he keeps his integrity by using the attention to drive a larger conversation, said RJ Rushmore, editor of street-art website Vandalog.com.