Hint: Add a dash of “irrelevant authority” (i.e celebrities) and a pinch of “snob appeal” (i.e. “only the cool use this brand”) to give it that extra zing.
Andasauthorities, theoutboundlinkstheychoose to make carry that much more value (youdon't get tobe an authority in your field by randomlylinking out toirrelevant, junksites).