Bill invented the method of using a hot branding iron to permanently put the mark of a ranch on a cow's skin.

VOA: special.2011.06.11

The game also features Mark 42 armor for Iron Man and Iron Patriot armor for War Machine.

FORBES: Iron Man 3 Soars Past $680 Million In Box Office With Only Mobile Game Tie-In

But in all seriousness, Iron Man 3 is probably looking at a multiplier around the 2.6x mark, so give it between 2.4x (sequels are usually more front-loaded than originals) and 2.6x for the weekend.

FORBES: Friday Box Office: 'Iron Man 3' Earns $68.3 Million For Likely $170 Million Opening Weekend