IRex, a European firm, launched an e-reader in America.

Irex——这个来自欧洲的公司，已经在美国推出了电子书阅读器。

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They can then transfer those books onto their e-book devices such as Sony's Reader, iRex Techologies' iLiad or the Cool-er.

这时他们可以把这些书传输到自己的电子书阅读设备中，比如索尼的Reader，iRex科技的iLiad或Cool-er。

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During this interview, Brons stressed that Irex was focused on the business market but was also planning to expand into the consumer market if the right partners came around.

在那次采访中，Brons强调Irex专注于商务市场，但是如果找到合适的合作伙伴的话，它也计划将其产品拓展到消费者市场。

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But Plastic Logic's and iRex's devices push e-paper development beyond simply reading letter-sized PDFs, says Wilcox.

FORBES: Breakthroughs

But no matter which device comes out ahead, iRex deserves some of the credit.

FORBES: E-Books

And unlike Kindle, iRex doesn't have access to Amazon's cheap new releases in digital form.

FORBES: E-Books