More than three-quarters of respondents to a February 2008 Ipsos MediaCT survey said that watching advertising was a reasonable tradeoff for full-length movies online.

在2008年2月Ipsos MediaCT的调查中，超过四分之三的受访者认为在观看全长度在线电影时看广告是一项公平合理的交易。

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Ipsos MediaCT and Google conducted a year-round search ads impact survey, finding search ads have a positive influence on consumers' top-of-mind and unaided awareness.

易普索和Google合作，针对搜寻广告对品牌知名度影响作整年度的调查，发现搜寻广告对消费者的第一印象和不提示知名度都有正面的影响。

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Dr. Kraus is Chief Insights Officer of research firm Ipsos MediaCT.

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