"With over 350 million sold, iPod is the world's most popular and beloved music player, " said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

ENGADGET: Apple announces fifth-generation iPod touch: 4-inch screen, 6.1mm thick, Siri included, starts at $299

In 2004, BMW was the first automobile manufacturer in the world to integrate iPod in the audio system.

ENGADGET: BMW supports iPod Out, fills your 2011 auto with 2001's finest user interface

It is also possible that, just as Apple stunned the world with the iPod, Microsoft will release a new product that no one could have ever anticipated.

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