LONDON, England (CNN) -- Almost 18 months after Creative first declared a marketing war against rival Apple, the company has launched a product to compete directly with the iPod video.

CNN: Creative bites into the video Apple

The Apple maestro is expected to announce a second-generation iPod Nano, with enough storage for video.

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Adding video to the Instagram platform would be a step in the right direction given the ease of use with capturing and sharing video with any Apple iOS capable device be it an iPod, iPad or iPhone or Android powered ones.

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