The Apple brand with the next highest Index score was iPod with a score of 73, followed by iPad at 69, iPhone at 65 and finally Mac with an Index score of 61.

FORBES: Amidst Stable of Prizewinners, Apple's Own Brand Still Perceived as Best

The LEAP Index debuted in 2010, with the iPod topping the list.

FORBES: Emotionally Attached To Your iPhone? You're Not Alone

The newer, thinner Kindle seems more interested in wowing customers with its iPod-like exterior than in comfortably filling the space between an index finger and a thumb.

FORBES: Gadget Review