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Jobs did this, with varying degrees of self-restraint in his involvement, with the Lisa, Macintosh and iPod projects, at least, and in each case not only changed the technical worlds of which they were a part, but also launched the careers of the next generation of innovation leaders in the industry.
FORBES: Air-cover: Innovation's secret ingredient
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Which is why it's so weird that Uniea would go out on a limb and produce a hard leather case "for new iPod" (which we've been affectionately referring to as the nano fatty).
ENGADGET: Uniea takes a gamble on iPod nano fatty, preemptively makes case for it
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While that's not exactly been the case with Apple and a video-enabled iPod, the company's derision of portable video has certainly signaled that we shouldn't expect such a device before, say, the next major Earth-smashing asteroid threat.
ENGADGET: Switched On: The iPod Photo's slippery slope towards video