When Google went public in August 2004, many were impressed that the stock opened at a premium to the price paid in what was then (and in some respects still is) the unheard of direct auction IPO.

2004年8月，当Google公开上市的时候，很多人对于这支股票印象深刻，因为它相比其闻所未闻的直接拍卖IPO的定价有所高开。

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The company's well-known brand may well have been a reason for the premium it commanded over the expected IPO price.

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