Separately, the company is also releasing a smart power strip, which logs your energy use for various gadgets, and then sends that data to an iOSapp. (An Android version is in development.) No word on how much it'll cost in the US, though in Europe it'll cost 64 euro, tax included.
Currently, mobile appdevelopment is defined by technological complexity (complex coding), smartphone platform fragmentation (iOS, Android, Windows, Blackberry, Symbian) and over-regulated distribution channels (app marketplaces).