It launches in a few months and will put their municipal bond inventory online, through E-Trade and TD Waterhouse, giving Goldman national distribution at a small cost.
Most of them are, but they have been splitting the difference for years between value (i.e. price and positioning) and volume (i.e. percent of inventory sold).
While more than 90% of retail is still in bricks-and-mortar storefronts, e-commerce retailers promise nearly unlimited inventory, fast delivery to customers' doors and lower prices.