Narinder Sandhu and Pankaj Shukla, who left jobs developing payroll and accounting software for Intuit (nasdaq: INTU - news - people ) to build the Depreciate'em Web tool, think so.
While a keyword job search for "certified public accountant" might turn up ads seeking a small-business chief financial officer who is also a CPA, semantic-search software would intuit that the user is looking for accounting jobs and list only those openings.