As a new concept in internet-era, the marketing of the digital library absorbs the essence of the mode of operation and ways and means of the business marketing, but also have its own characteristics.

数字图书馆的营销作为网络时代的新概念，吸收了企业市场营销的运作模式和方式方法中的精华，具有自身的特色。

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The company may be forced increase its marketing spend and offer additional services like watching videos from its library over the Internet for free or minimal costs.

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