It is destined, some say, to supplant not only Internet advertising, the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.

手机广告必定会取代的不仅仅是因特网广告这个当前的热宠，也包括电视机、收音机、出版物和广告牌这四类商业界的传统广告支柱。

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Edward Petry, head of the Ethics Officer Association, says the most recent issue taxing his members comes from the fad for Internet flotations.

ECONOMIST: Doing well by doing good

The MPAA says online fans illegally copy films 350, 000 times a day on the Internet, and the fad is growing at a Napsterish pace.

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But unless the Internet turns out to be a fad, we're guessing we will see them on the Forbes 500s before too many years have faded away.

FORBES: Health, wealth and technology