"I believe - perhaps erroneously - that in my own small way I'm putting a brake on the hurtling wheels of technical innovation and especially the relentless infiltration of the internet into every corner of our lives, " he wrote recently... his point only marginally undermined by the fact his comments were written for an AOL discussion page.
While Facebook has morphed into a mainstream social network where grandparents talk golf, Tumblr is still that little corner of the Internet where the cool kids hang out.
Nobody's desperate to take over a newspaper company at a time that the newspaper industry hasn't figured out a way to turn the corner on this Internet issue.