Behind the battle is a debate over the role for a new kind of corporate player in the Games: the sponsor of Internet content services.

而在这场大战的背后，一场关乎互联网内容服务赞助商这种全新的奥运会企业参与者所应扮演的角色的辩论也已经展开。

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They also want the law to create a new class of "additional online services", which may use Internet infrastructure, content and applications but are somehow not part of the Internet.

他们还想通过立法创造出一种新的“附加网络服务”：这种服务利用因特网的设备、内容以及应用但是却不属于因特网的一部分。

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Those principles declared that consumers had the right to use the content, applications, services and devices of their choice using the Internet.

这些原则宣称消费者有权力自由选择使用互联网的内容，应用，服务和设备。

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One of the largest providers of internet content and search services, Yahoo could end up being acquired by the likes of Microsoft (MSFT) or any of the cash-laden private equity managers, says Miller.

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The transaction costs of getting carriage on a major cable system are radically higher than the transaction costs of providing video content directly to consumers via the Internet, meaning that niche content and services are at a systematic disadvantage on proprietary video systems.

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Mr Halton said the service "combines the best TV with on demand services and internet content".

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