In an internal video introducing the initiative, McDonald walks his colleagues through his office, opening desk drawers to show he works without paper.

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That includes the actual name Netflix was using for it, Project Griffin (apparently inspired by Tim Robbins' character in The Player), and a newly-revealed internal video that offers a look at the device itself (and detour to Foxconn that Netflix would no doubt have preferred remained internal).

ENGADGET

Prior to 2009, we focused heavily on video content in our internal communications.

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